australian eggs.
Client: Australian Eggs
Australian Eggs is a member-owned not-for-profit company providing marketing and research & development (R&D) services for the benefit of Australian egg farmers.
Working together with the egg industry and the Australian Government, Australian Eggs strives to deliver value to industry and the public by investing in programs that increase consumption and ensure industry sustainability.
All known Australian egg farmers are serviced by Australian Eggs, irrespective of their size, location or farming system.
Scope & Brief Notes:
Australian Eggs approached Food Design Studio to create a series of classic egg-focused styled imagery and recipe imagery for use across internal corporate documents.
Australian Eggs provided Food Design Studio with a shortlist of ideas and inspiration and then left the remaining brief open to our interpretation, allowing us creative freedom and room to have fun.
The imagery style was to reflect natural environments, soft and glowy natural lighting, bold colours and classic whites, ensuring that eggs were always the main focus.
“Bec’s photos are stunning and she communicated so well throughout the process. The quality and creativity exceeded all expectations.”
