Let’s face it. Life is expensive af right now.

So it’s not surprising that in today's economic climate, where major purchases are becoming increasingly challenging, we're seeing the rise of 'little treat' culture.

Investing in recipes as part of your marketing strategy can yield amazing benefits for your food brand. From increasing engagement and building trust to driving sales and fostering brand loyalty, recipes offer a versatile and effective marketing tool.

At Food Design Studio, natural light photography is our signature style, and for good reasons. In this blog post, we'll delve into why we favour natural light over artificial sources and how it benefits our food photography.

Halloween in Australia is growing! I know it’s only August but if you’re planning on incorporating Halloween content into your marketing, consider this your friendly nudge to get started!

And if you’re not planning on it… you definitely should.

Read on to find out why!

If you run or market a food brand, this is your reminder that Father’s Day is right around the corner (September 1st!), and there’s plenty of reasons for brands to level up their marketing and engage.

Whilst my husband flicks the toaster on and calls himself Jamie Oliver… there’s a bit more to creating a recipe than that.

There’s no hard and fast rules when it comes to designing recipes. There are as many methods as there are, well, cooks in the kitchen!

So, I thought I’d give some insight into my process for designing recipes, wrapped up in a pink and red bow, of course!

A cross between salted carob & salted maple, these cloudlike marshmallows are gluten-free and super fun to make!

These BBQ Beef Skewers are cooked in Dezi Cooks Gyro seasoning, and sprinkled with Murray River Salt Flakes for the ultimate Souvlaki perfection!

I’ve got the easy hack for the BEST Sweet Potato Air Fryer Chips in town.

Think: A chunky pesto, but it’s made from gorgeous colourful sweet potatoes. Great for spreading on virtually anything!

I’ve given Lamb Cutlets a Greek twist, marinating them in garlic, oregano and lemon juice before charring and cooking them over a hot BBQ. Served with a simple Greek salad for extra points!