what to do when you’ve run out of campaign ideas…
Fail to plan, plan to fail! Planning your marketing is essential, but it can be difficult to know what to structure campaigns around. We’ve solved that problem for you with the Food Design Studio Marketing and Content Calendar!
It’s a question as old as time: ‘What’s for dinner?’
I bet you didn’t think that a huge chunk of your adult life would be spent on coming up with something to cook for dinner every single night.
But for business owners like you, planning an entire year’s worth of new marketing content can be an equally exhausting task.
Yes, the Easter content is being finalised, and you’re almost finished with seasonal holidays for the year, and the end of some of your busiest campaigns.
Whilst it might seem like a massive relief to be done and dusted with the holidays, the truth is that for food brands and marketers, it also means the end of some of those easily created seasonal campaigns.
Christmas isn’t even on the horizon yet, and this means a whole lot of 2025 is still left - so how do you find new and creative ways to promote your products in a relatable and accessible way?
The Food Design Studio 2025 Marketing & Content Calendar, of course!
To ensure your marketing campaign planning is as stress-free as possible (and help you stick to your New Year’s resolution of being more organised!), I’ve carefully curated this calendar and included all the important details, dates and deadlines you need to know to keep your content fresh and exciting in 2025. From international food celebration days to Christmas marketing cut-off times, these seasonal suggestions will keep you busy all year round.
And it’s not just the regular holidays either - you might be surprised at some of the weird and wacky inclusions on the food celebration calendar in 2025:
International Sushi Day (18th of June)
World Taco Day (4th October)
World Vegan Day (1st of November)
Try including your product in a new themed recipe to post as a freebie (and entice new sign-ups to your mailing list!), or encourage your community to create their own versions and tag your page for easily shareable social media content. You could also engage influencers or UGC creators who are skilled in that area to promote your product to a whole new audience with their unique take.
There are so many opportunities for unique and surprising takes on your products, and you only have to look as far as some of these more unusual celebrations for inspiration! The FDS Calendar is free to download via our website, and whilst you’re there, take a look at how FDS can help bring your ideas to life with our expert food photography, styling and recipes.
