I've had the privilege of working with countless food products over the years. This unique vantage point has given me valuable insights into what makes a product truly stand out. Today, I want to share with you some of my thoughts on one of the most crucial, yet underestimated aspects of food product success: packaging.

As a food photographer and stylist, I've seen my fair share of licensing queries. Whether it's for packaging, marketing materials, or those gorgeous recipe books you're planning, having a base understanding of image licensing is crucial.

Let’s face it. Life is expensive af right now.

So it’s not surprising that in today's economic climate, where major purchases are becoming increasingly challenging, we're seeing the rise of 'little treat' culture.

Investing in recipes as part of your marketing strategy can yield amazing benefits for your food brand. From increasing engagement and building trust to driving sales and fostering brand loyalty, recipes offer a versatile and effective marketing tool.

Halloween in Australia is growing! I know it’s only August but if you’re planning on incorporating Halloween content into your marketing, consider this your friendly nudge to get started!

And if you’re not planning on it… you definitely should.

Read on to find out why!

If you run or market a food brand, this is your reminder that Father’s Day is right around the corner (September 1st!), and there’s plenty of reasons for brands to level up their marketing and engage.