the pink & red recipe club is here!
If you’ve been following me on socials, you know I’ve been buzzing with excitement over this and just dying to tell you!
Well, the day has come where I can finally spill the beans….
Introducing The Pink & Red Club, a recipe library and community for vibrant foodies like you.
After months of careful preparation and a whole lot of anticipation, I’m so thrilled to launch this project.
When ideating this, I wanted to make sure that whatever I did gave maximum value to my members, and was a fun place people wanted to hang out. The Pink & Red Club isn't just another recipe collection – it's your new go-to hub for all things tasty and then some!
I can honestly say, this thing is jam packed with goodness. Here’s a taste of what’s inside:
🎀 Creative recipes: I’ve been designing recipes for a long time, and have always kept a little folder of the stand outs. In creating the recipe hub, I’ve included these all time favourites, as well as revised some others to improve them. Each recipe you find inside is lovingly designed, tested, and tasted by Food Design Studio (myself, my kids, my hubby and sometimes, my neighbour).
🎀 Exclusive discounts: Ok, this one I’m really excited about. I’m a self confessed shopaholic and love nothing more than a discount (although sticky date pudding comes pretty close). I’ve reached out to some amazing brands to secure discounts exclusively for members of The Pink & Red Club. Inside, you’ll find special offers from our friends over at Ecology Homewares, Crumble, Moss Furniture, Chino Club, Coastal Drink Co, Flavour and Spice, Chilligasm, Mingle Seasoning, Abstinence Spirits, The Broth Sisters, Nodo.. and more!
🎀 VIP group chat: I’m guilty of the lengthy voice note, and love connecting with my audience on Instagram, so it’s not surprising that there’s a special Pink & Red Club chat where all the foodie magic happens. Plenty of tips, tricks and extra little drizzles of deliciousness. It’s the hottest spot on the ‘gram (second only to Channing Tatum’s profile).
🎀 Merch store access: A career highlight, we’ve got merch! The Pink & Red Club merch store is accessible to members only and is the perfect way to show off your love for all things food. Each piece is custom designed and there is a lot in the pipeline!
The first piece of merch is an adorable tote bag with custom illustrations. She’s a tough cookie with machine washable sturdy fabric and able to accomodate ALL your groceries with a 5kg carrying capacity. Stay tuned for more pieces of delicious merch!
The Pink & Red Club is the result of countless requests from our engaged community. We've poured our hearts (and a lot of late nights) into creating a space that offers maximum value for our amazing followers and anyone who appreciates good food.
This journey has been a whirlwind of learning – from merch design to tech stacks and everything in between. It's truly been a labour of love, and I couldn't be more excited to share it with you.
Join the delicious club!
Ready to dive in? Membership to The Pink & Red Club costs less than your favourite oat latte, but offers a feast of benefits.
For brands looking to get in front of thousands of engaged food lovers, our members' perks section is open for collaboration. Drop me a message, and let’s cook up something special together!
Rest assured, this is just the appetiser. I have so many plans for The Pink & Red Club, and can't wait to keep serving amazing value and recipes.
Much love,
Bec
